About Us

Diamond Valley Web Design & Marketing strengths include professional project management, "user-based" web development, creative and professional graphic design, and site marketing.

Shelley Goodwin, Project Manager and Lead Web Developer: Shelley Goodwin has been building usable web sites for over 10 years. She started out in the web development field by working on Cisco System's web site: www.cisco.com. While at Cisco, she served as both web developer and project manager responsible for information architecture, usability, search engine optimization, web marketing, and site production. She has also worked for AVENCOM, LLC a large web development firm in San Diego who's clients include several high-profile companies and government entities.

Her responsibilities with Diamond Valley Web Design are:

  • Project Management
  • Information Architecture
  • Usability
  • Search Marketing
  • Search Engine Optimization
  • Site Marketing
  • HTML/CSS

Kim Stotts, Photographer, Graphic Design, Web Design
Kim Stotts recently obtained her B.A. from UCSD in Visual Arts Media. Transitioning from academia to the professional world, she is gaining valuable experience and contributing to Diamond Valley Web Design by affording clients quality product photos and graphic design. She has experience in fine art, model shoots, products shots and more. Remember, your photos are the most important feature of your site - if customers can't reach out and touch the product, a high-quality photo is a close substitute.

Her responsibilities with Diamond Valley Web Design are:

  • Product and On-Site Photography
  • Electronic Photo Upload
  • E-Commerce Maintenance
  • Photo and Graphic Editing
  • Graphic Design


Hiram Hibbard, Graphic Design, Web Development & Coding
As our in-house graphic designer, Hiram adds to our growing talent pool by creating unique one-of-a-kind web and print designs for our clients. His experience ranges from graphic design using FireWorks, Adobe Illustrator & Photoshop, to XHTML, CSS, HTML, to print layout including business cards, brochures and more (even tattoo drawing!!). Using the latest technology to create effects and layouts only dreamed of a few years ago - Hiram's creations are truly inspirational.

His responsibilities with Diamond Valley Web Design are:

  • Creating Custom Web Design Comps
  • Building HTML/CSS Site Structure
  • Web Site Maintenance
  • Custom Graphic Design for Print & Digital Marketing


Martin Downer, Database Programmer
Martin has been developing applications in PHP/MySQL and ASP for 5 years now. His projects include online event sign-up, oscommerce store adaptation, custom database applications, database driven content, and much much more.

His responsibilities with Diamond Valley Web Design are:

  • Creating Custom Web Applications
  • Database Creation
  • PHP& Javascript Programming
  • Installing & Customizing Scripts


Dana Kirchoff, Copyeditor, Copywriter, Web Maintenance
A former educator, with a B.S. in Education and teaching experience, Dana is working towards a career in writing. She is an excellent copyeditor, copywriter, image editor and web maintenance specialist. One of the often overlooked aspects of creating a web site or product catalog is the vital descriptive process! Great writing compliments great photos. Imagine a wonderful photo that reads "landscape service" or "red shirt" alone! If a customer can't touch the item, or experience the service, it will need a great description.

Her responsibilities with Diamond Valley Web Design are:

  • Admin and Marketing Assistance
  • Pay-Per-Click Account Management
  • Marketing Research
  • E-Commerce Maintenance

Jennifer Swartz, Marketing Assistant
Currently attending Point Loma Nazerene University in San Diego, CA, with a major in Business Administration & Marketing, she is focused on learning as much as possible about global and domestic marketing. Starting as a summer intern, she has quickly earned her title as "Marketing Assistant" for Diamond Valley Web Design.

Her responsibilities with Diamond Valley Web Design are:

  • Copyediting
  • Copywriting
  • Linking Campaigns including Correspondence
  • E-Commerce Maintenance
  • Photo and Graphic Editing

Independent Freelance Developer Referrals:

Michael J. Ross - Consulting & programming, editing, and copy writing. Michael is a great PHP programmer, and super communicator. I recommend consulting him for all of your programming needs.